rexam, a leading global can maker, partnered with heineken, for new 400ml super sleek® can. new can provides a stylish onthego packaging format, appealing to strongbow&rsquos key audience of twenty year old males and females. the strongbow apple ciders cans use rexam&rsquos mattovervarnish finish to give a premium feel and reinforce the brand&rsquos position as the world&rsquos number one cider. heineken was delighted with this new can that differentiates them from other brands and achieves great stand out on shelf.