Packaging value chain, & rochester institute of technology and president of ameripak. This book shows how value chain ideas enhance supply chain logistics to address current and emerging challenges in the packaging arena. It gives packaging designers, manufacturers, suppliers and buyers new tools for understanding how their respective contribution to packaging research and development can be more effectively leveraged to manage issues ranging from materials costs to green manufacturing. The packaging value chain explained in this text flows from the postconsumer environment to the raw material supplier. The value of the package at every step of the process is translated incrementally into the value chain. For packaging component suppliers, the book shows how the value chain works to expedite purchases and validation processes to increase customer confidence in the components supplied. The book also demonstrates how the component supplier works down the value chain from raw materials to ensure the best technology is used to source materials. Using case studies from the packaging industry, the book reveals how value chain thinking solves technical, business, and contractual problems. Here packaging professionals will find specific recommendations on innovation and knowledge management that will enable them to stay competitive, develop profitable process changes, and respond to environmental regulations.some of the highlights of the book includevalue chain concepts and analysis applying to every phase of packaging problembased solutions for packaging manufacturers, suppliers, designers, retailers main sections include&bull value chain models &bull enabling the value chain economic effectiveness of the packaging value chain raw index about the author or contact michael hauck, marketing director mhauck@destechpub.com history of the packaging supply chain with improved relationships, material suppliers and converters in the value chain &bull large global manufacturers in the value chain &bull retail opportunities with an agile packaging value chain &bull using the value chain to ensure more sustainable packaging