st. louis bud light will introduce a new bottle dec. 15 designed to find out just how &ldquoup for whatever&rdquo its fans really are.each of the new bottles of &ldquothe perfect beer for whatever happens&rdquo will feature a different &ldquoup for whatever&rdquo message on its label that is intended to inspire spontaneous fun, no matter where or when it&rsquos enjoyed.some bud light bottles, for example, will be labeled as &ldquothe perfect beer for leaving your comfort zone in another time zone.&rdquo others will describe themselves as &ldquothe perfect beer for taking off the blindfold and showing that piñata who&rsquos boss.&rdquo still others will note that bud light is &ldquothe perfect beer for tuning up the old air guitar.&rdquothe initial run of unique &ldquoup for whatever&rdquo bottles will feature more than 47 different such messages, with many more to come.&ldquoour fans will truly need to be &lsquoup for whatever&rsquo when they&rsquore enjoying a bud light out on the town,&rdquo said alex lambrecht, vice president of bud light. &ldquowe think they&rsquoll have fun doing the ideas printed on our bottles. and people who prove themselves to be &lsquoup for whatever&rsquo may just end up in a bud light ad somewhere, or enjoying acomp letely unexpected, unforgettable experience.&rdquothe new packaging builds off of the momentum established by bud light&rsquos &ldquoepic night&rdquo super bowl ad starring arnold schwarzenegger and don cheadle, and continued during the brand&rsquos &ldquowhatever, usa&rdquo event during the summer and via its nfl ads in the fall. the brand has also delivered spontaneous &ldquoup for whatever&rdquo experiences throughout the year to bud light drinkers and plans to bring the bud light house of whatever to arizona this january for super bowl xlix.
