The previous cadbury pack with its metallised paper wrap was difficult to recycle, and more likely to be crumpled up as waste by the consumer as it was not perceived as recyclable. As a high volume product, the impact of this waste was a concern. Consumer research confirmed that in this new box alternative, 70 of packs are likely to be recycled, because it is easy to identify as cardboard waste. There are convenience benefits too. The pack allows easier access to portions during the life of the product and is now reclosable during use and even serves as a handy tray for sharing. This new boxstyle pack elevates the cadbury brand to match the styling of many european brands and gives a premium appeal to the cadbury block range, which is one of australia&rsquos favorite block chocolate products.
