Bluemarlin has orchestrated the packaging design for Colgate’s new range of toothpaste targeting children of varying ages.
The agency ensured precise messaging, enabling parents to select the right product for their kids’ needs, explicitly indicating age suitability and highlighting key benefits directly on the packaging.
These packs showcase the ‘brand world’ integrating characters from Colgate’s Smile O’Clock multiplatform educational campaign, designed to captivate kids.
Characters from Smile O’Clock transcend the packaging’s traditional confines, engaging with consumers in a unique way.
Josh White, a designer at Bluemarlin, emphasized, “Our approach allowed the characters to extend beyond the confines of traditional packaging, drawing consumers into their world and vice versa. The famous Colgate Smile brand mark has been used to great effect, too, framing the visual assets, and QR codes further enhance connectivity.”
