dove body wash come in bottles that contain at least 15 percent less plastic,using a new packaging technology. unilever has indicated it will make the breakthrough process &mdash which represents another step towards its goal to halve its waste footprint by 2020. the mucell® technology for extrusion blow moulding ebm, created in close collaboration with global packaging suppliers, alpla and mucell extrusion, represents a breakthrough in bottle technology by using gasinjection to create gas bubbles in the middle layer of the bottle wall, it reduces the density of the bottle and the amount of plastic required, while maintaining 100 percent recyclability. the new technology could save up to 275 tons of plastic on the continent per year a full rollout across every unilever product and packaging format could save up to 27,000 tons of plastic. along with unilever there are other cpg giant putting more thought into its packaging of late. this includes p&g and colgatepalmolive.
