Prebiotic soda brand Living Things has been launched, with an emphasis on gut-friendly ingredients and a commitment to environmental sustainability.
Developed and manufactured in the UK, Living Things is carbon negative and packed in fully recyclable cans. The range of lightly sparkling drinks has low sugar, high fibre and prebiotics, delivering two billion live cultures per can without compromising on taste.
The initial release features three flavours: Raspberry & Pomegranate, Peach & Blood Orange and Lemon & Ginger. These all-natural beverages have no added sugar, with less than 1.7g of naturally occurring sugar and just 13kcal per 100ml, as well as being free from sweeteners.
Ben Vear, CEO and co-founder of Living Things said: “Tasting good and doing good don’t have to be in conflict, more than ever the consumer isn’t looking for another sugar-filled soft drink but for solutions that don’t just taste great but also pack health benefits and environmental credentials. With Living Things, we’re creating a new class of soft drink that finally does all three”
The brand will be available for purchase initially from independent cafes and retailers and online with an early 2024 national roll-out set to be announced soon.
