london &mdash technavio has announced the publication of a new market research report on the global cookies market, which is expected to grow at a cagr of 4.21 percent from 20142019.about the reportaccording to the new report, several new varieties, ingredients and flavors have been introduced by cookie vendors to cater to the changing needs of consumers. increased competition in the market is driving vendors to experiment with their product offerings and expand them while maintaining taste and quality.&ldquomany vendors are offering added health benefits in confectionery products to counter criticism about the lower nutritional content,&rdquo says faisal ghaus, vice president of technavio.the technavio report also emphasizes various innovations in packaging as a major market growth driver. increased use of cookies for gifting occasions, as well as demand for premium and assorted cookies have made packaging important for differentiation.&ldquovendors are focusing on special confectionery packets for holidays like christmas and other special occasions like valentine&39s day, which influences cookie sales,&rdquo says ghaus.additionally, small packs have become popular among calorieconscious consumers, and many vendors are making use of vibrant colors, graphics, packaging material and labels to attract new customers to their products.key information covered in the reportmarket segmentation, size and forecast through 2019market growth driversindulgence and innovative combinationsfor a full detailed list, view our report.market challengesincrease in concerns over healthfor a full detailed list, view our report.market trendsnew product offeringsfor a full detailed list, view our report.key vendorscampbell soup co.kellogg co.mondelz international inc.nestlé saother prominent vendorsannas pepparkakorbahlsenbritannia industrieslotus bakeriestechnavio currently has more than 3000 market research reports on a huge range of topics, including 100 reports on the food marketglobal confectionery and bakery packaging market 20152019organic food and beverages market in europe 20152019if you are interested in more information, please contact our media team at media@technavio.com. 
