procacci bros. sales corp. has unveiled new sesame streetthemed packaging for its popular santa sweets authentic grape tomatoes. the new packaging and label, which features sesame street&rsquos lovable red character, elmo, is procacci&39s first contribution to the produce marketing association and sesame workshop&rsquos nationwide eat brighter initiative. procaccieatbrighterlabe&ldquoour santa sweets grape tomatoes are a perfect fit for this fantastic initiative,&rdquo rick feighery, procacci bros. vice president of sales, said in a press release. &ldquokids love their sweet taste and that they&rsquore great for snacking. the health benefits are numerous &mdash just one serving contains 45 percent of the recommended daily values for vitamin c and iron. grape tomatoes contain no cholesterol or fat and they&rsquore an outstanding source of the powerful antioxidant lycopene.the &lsquoeat brighter&rsquo campaign presents one of the most exciting marketing opportunities that procacci bros. and santa sweets has encountered since introducing grape tomatoes to the mass u.s. market in the late 1990s, according to frank paone, director of marketing.&ldquowhen we joined the program, our team saw it as a natural fit to put a sesame street character on our own existing label near tom, matt & otto, our longtime santa sweets mascots," paone said in the release. "we love the ability to promote the characters to children as we&rsquove seen proven success around the industry with it. grape tomatoes are such a sweet and healthy snack for young diets and we believe that the &lsquoeat brighter&rsquo program will help us get them into more lunchboxes and onto children&rsquos plates."available yearround, santa sweets authentic grape tomatoes are ripened on the vine and handpicked to ensure the highest quality. the &lsquoeat brighter&rsquo labels are available to ship to customers immediately. 
