The new Nivea cream designed specifically for male users is sold in a newly designed box, imparting both the brand core values and tradition of Nivea. Made out of aluminium, the new NIVEA MEN tin is a direct transposition of the brand logo with its characteristic start button design. The grooved embossing on the base of the tin, the impressive stamping of the cover and translucent laser printing, which shines through the brushed aluminium, are masculine elements that radiate the high quality of the packaging. Featuring a screw cap, a slip-proof ribbed profile and stackable ridges on the top and bottom, the new NIVEA MEN tin is a distinctive tool for intuitive, no-frills men’s care. Thorough and comprehensive. The foamed PE disc in the lid together with the threaded elements produces the necessary tight seal. This package features clear translation of the key visuals in the packaging.
