The new packs coincide with Nomadic’s 25th anniversary. According to Nomadic marketing manager Bethan Miles, the new design is an “upside-down” version of its Yogurt & Oat Clusters range.
Miles saidL “Just like our hero Yogurt & Oat Clusters range, Protein+ Granola is taste prioritised with accessible flavours and is designed to be eaten on the go with no preparation. The packaging is therefore crucial to the product’s success.
“Our iconic top-hat bowl packaging format – with spoon – for our category leading Yogurt & Oat Clusters, is instantly recognisable and very popular with our consumers, so developing a similar pack for the new product line was essential.
“The new pack is an upside-down version of the familiar and best-selling Yogurt & Oat Clusters, literally flipping the packaging on its head. We worked closely with our existing supplier Greiner Packaging to find a way to achieve that while also ensuring it fitted easily into our existing capabilities in the factory.”
Greiner Packaging UK & Ireland sales director Julie Eller added: “Creating this new packaging for Nomadic is exciting as it gives us a chance to remind existing and potential customers that in our vault, we have a huge range of tooling which can easily be repurposed to create new innovative packaging.
“At a time when brands may have reduced budgets, this creates the opportunity to be agile and introduce new packaging variations without the associated initial costs and delays. Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit.”
