When you can clearly see what&rsquos inside the box, you almost can feel the taste of it. That&rsquos what the designer had in mind when designing packaging for quaker oats. Quaker oats yogurt have designed a more stylish and approachable design on its packaging. The new packaging is designed to look more quirky in order to shelf stand out, and used real fruits images to help people visualize the taste. The concept behind the selection of name is to feel effortless and easy, hence the name oat so simple and the title of the box a simple oat was given to attract and inform consumers.