For consumers, the new brand iteration will feature eye-catching can designs, beautifully bold colors, and a gorgeous yet subtle desert motif inspired by Oaza’s “Oasis” translation. Of course, the upgrades didn’t stop at color palettes alone.
The rebranding news comes on the heels of the company’s most recent round of research and development. Oaza has expanded its proprietary electrolyte-enhanced formula to incorporate L-Theanine for improved focus. Along with improved functionality, Oaza partnered with a leading beverage formulator to strengthen the taste. The new flavor and formula upgrades will be given to the brand’s traditional Black, Oatmilk, and Cacao Mocha coffee flavors.
According to Oaza’s CEO, Jeff Burbank, the changes were driven by what’s important to loyal consumers. He explains, “Oaza is more than just hydration with coffee, so we have updated our packaging to highlight the wider array of attributes that make Oaza special for our customers. At the same time, we saw opportunities to strengthen the product itself, with bolder taste and added functional benefits.”