Swiss packaging expert SIG head of sustainability and digital marketing Bojan Buric Heler tells Packaging Gateway about the value behind connected packaging and how SIG is contributing to the market with its new digital closure product, 'One Cap, One Code'.
In today’s on-demand and digitalised world, consumers are more connected and informed than ever. They know what they want, how they want it, and who they want it from.
As digital consumers and connected spenders adopt new behaviours and communication channels, brands are having to work even harder to reach, understand and engage them.
Businesses need packaging solutions that can easily provide valuable product data in real time to assist in supply chain quality and control.
Swiss packaging expert SIG head of sustainability and digital marketing Bojan Buric Heler tells Packaging Gateway about the value behind connected packaging and how SIG is contributing to the market with its new digital closure product, ‘One Cap, One Code’.
Connected packaging
In this highly competitive market, connected packaging has emerged as an effective way for food and beverage producers to connect with consumers. Solutions like scannable QR codes are being utilised more and more on consumer products – turning physical packs into interactive tools.
All of this is so consumers can access the information they want, while brands can build trust and recognition.
Connected packaging is an incredible opportunity for companies to play a bigger role in consumers’ lives. Through interactive functionalities and enhanced user experiences, brands can offer real value to consumers.
Tracking and interacting
With higher competitive pressure and consumer demands, businesses need to find new ways to reliably manage their entire supply chain, from source to shelf.
