This packaging aims to better meet the evolving needs of the market, combining sustainability, freshness and an enhanced eating experience.
“We are proud to introduce this new line that not only better protects our products but reflects our commitment to providing baby leafy greens that consumers can enjoy with confidence,” shared CEO Bahram Rashti, who founded UP Vertical Farms alongside brother and Executive Chairperson Shahram Rashti. “The updated design prominently features our commitment to sustainability, local sourcing and feeding the region. We want shoppers to know that our greens are Canadian, aligning with their values of supporting homegrown products.”
The peel-and-reseal feature allows consumers to enjoy a consistently fresh product every time they open the pack, extending its shelf life.
Reflecting on the company’s entry to the market earlier this year, Rashti said, “We are grateful for the positive market reception to our products. The feedback from our retail partners has been rewarding and humbling; we’ve appreciated their support in stocking our reliable, year-round supply of baby leafy greens with heightened technology and operations practices rare to the current market.”
Key facts about UP Vertical Farms’ operations:
- Grown using 99 percent less land, 99 percent less water, 99 percent less fertilizer, no pesticides, herbicides or fungicides, UP is fully automated from seeding through to harvest.
- Using recycled CO2 and proprietary lighting technology, greens are grown to custom brix levels and flavor profiles.
- Crops are grown in an automated 13 to 21-day period where blends can be tailored and grown instantaneously to keep pace with ongoing trends, adding to the quality and consistency only UP can deliver.
- Crops are grown at 350 times the yield of conventional field-grown greens.
Oppy’s Category Director of Greenhouse Kevin Batt said, “We’re thrilled to be partnered with the Rashti duo, not only because they are passionate growers, but are servicing the needs of our industry and retail partners. As climate change continues to affect us, UP Vertical Farms addresses food security issues in Canada and beyond its border, delivering a commercial scale solution that helps limit our country’s dependence on imported greens into the provinces it supplies.”
