Masafi has introduced oxo biodegradable films in its shrinkwrap packaging for water bottles. Masafi is the first company in the food and beverage sector across the middle east to launch the oxo biodegradable packaging. The launch of oxo biodegradable films, expected to completely revolutionize the food packaging in the region, is a major step in masafis carbon action plan a key initiative aimed at reducing the carbon footprint in the uae by cutting down on the carbon emissions from its manufacturing unit, product offerings, systems as well as services. The conventional shrinkwraps are not degradable, and can take up to 400 years to break down. However, the oxo biodegradable films degrade, then biodegrade, on land or at sea, in the light or the dark, in heat or cold, in whatever timescale required, leaving no fragments, no methane and no harmful residues. The oxo biodegradable films disappear in all types of environment and the degradation causes no harm to the ecosystem.