rockville, md., nov. 25, 2014 prnewswire sustainability in the restaurant world typically concerned how takeout and delivery options might cause recycling issues at home for consumers. however these days sustainability increasingly encompasses the food actually featured in establishment&39s menu just as much as it concerns what ecofriendly material the menus might be printed on. forwardthinking restaurant operators are more frequently utilizing marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out ecofriendly restaurants and food choices, according to future of foodservice food and beverage menu trends & opportunities, a recent report by market research publisher packaged facts.for foodservice players, adopting sustainability and food sourcing reflects adopting practices that reduce the negative environmental impact of providing the food, which in turn is influencing menu trends. there&39s also a propensity to associate green qualities with animal welfare and healthfulness, which are factors that seem especially true in foodservice, comments packaged facts research director david sprinkle.restaurants and companies that help lead the way on the environment will likely reap dividends in the form of the patronage of an approving mainstream public. packaged facts survey data reveal that women and higherincome consumers are particularly receptive to menu claims that promote sustainability. likewise, young adults age 2534 and families are more apt to be influenced by a range of sustainability and sourcing menu terms.although sustainability and the environment are growing trends in foodservice, establishments most committed to green and sustainable efforts are generally smaller independent or chain operations. fast casual purveyors in particular are cultivating the trend and helping to mainstream expectations among consumers. packaged facts&39 research recommends larger foodservice operators should hop on the bandwagon by implementing and growing sustainable initiatives&mdashand perhaps more importantly, communicate what they are doing and why. educating consumers is a key element of any causerelated marketing effort, and green and sustainable achievements are no exception, notes sprinkle. catering to the "green" demographic will help restaurant brandsconcepts attract young adults and the more affluent. these cohorts tend to be among the most techsavvy and digitally connected consumers. this means utilizing email social media and technology i.e., tabletop ipad, qr codes to update and inform customers about what&39s occurring and why those initiatives are important is one way to gain favorable position.beyond detailing the impact of sustainability on restaurant food trends, future of foodservice food and beverage menu trends & opportunities details other important trends facing the industry including those associated with healthful eating choices, cultural change and its influence on cuisine innovation, and matching consumers&39 menu choice decision making with successful menu promotion strategies, among others. for more information on the report please visit httpwww.packagedfacts.comfuturefoodservicefood8472169.about packaged facts &ndash packaged facts, a division of marketresearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  packaged facts also offers a full range of custom research services.please visit packaged facts on linkedin for more culinary, food packaging, food retailing and foodservice insights.  follow us also on twitter and google.sales contact                                                                                       larry finkel                                        lfinkel@marketresearch.compress contact                                                                                       daniel granderson240.747.3000                                                                                     dgranderson@marketresearch.comlogo  httpphotos.prnewswire.comprnh20140801132630source httpwww.prnewswire.comnewsreleasespackagedfactssustainabilityamainstreamiss…
