&lsquotube toys&rsquo is an innovative packaging approach in which packaging tube form the body of the toy. toy cars, tractors and fire trucks are packed in parts inside of a tubestyle package. each tube toy comes with components like stickers and wheels inside the cardboard tube with precut slots for easy assembly when the part of this toy are assembled the can form the body of the toy. this approach eliminate package waste but reduce the extra cost that traditional packaging involve. it is developed by londonbased designer oscar diaz for npw.
