benson group is delighted with its success at this year&rsquos packaging innovations show where the company showcased new products.nikki clark, marketing manger of convenience and consumer products at benson group reflected on an exceptionally successful event saying &ldquopackaging innovations is always the highlight of benson&rsquos exhibiting calendar, and this 10th anniversary year was particularly successful for us both in terms of visitor footfall to our stand and in the number of positive business leads we generated.demonstrations by a former masterchef winner at the company&rsquos stand certainly captivated many salivating visitors. &ldquoour theatre of food was a new venture for bensons,&rdquo said clark. &ldquoand having the fantastically charismatic dhruv baker pic doing live cooking demonstrations was a really exciting way to entice the crowds. at each demonstration dhruv&rsquos gorgeous food was served in bespoke carton trays.&ldquoour display fridge showcased our designerware tray and just as we&rsquod anticipated, this proved to be a really effective way for visitors see and handle this innovative product. also, having our concept design team on the stand not only brought the product displays to life but gave our experts the opportunity to share the rationale behind their designs.&rdquothe event also proved to be the perfect opportunity for bensons to unveil the highend designs and print techniques developed on their new state of the art presses. &ldquowe received particularly enthusiastic reactions to the tactile effects displayed on our &lsquomolecule&rsquo personal care cartons, and the groundbreaking 3d print techniques on our &lsquodepth&rsquo whiskey carton certainly sparked more than a few imaginations in the premium drinks sector,&rdquo added clark.&ldquoas always, benson&rsquos is proud be part of packaging innovations experience &ndash the opportunities that the organisers facilitate for the packaging industry never fail to impress us, and we look forward to returning next year with even more exciting concepts and designs.&rdquodhruv baker, celebrity chef commented &ldquoi have thoroughly enjoyed cooking for the enthusiastic visitors to the show, we&rsquove had lots of really inquisitive people who&rsquove loved both the food and the packaging&rdquo and dr helene roberts, director for marketing, design and innovation europe at benson group added &ldquowe&rsquove been delighted with the response to our stand which showcased great looking ingredients in well designed packaging. this really drives theatre in store and helps build the brand as we have shown here at packaging innovations&rdquo. 
