hp will be showcasing real customer packaging samples to demonstrate how hp indigo and scitex solutions can help brands deliver high quality, creative marketing campaigns through packaging.the hp stand h25, displayed as a &lsquodigitally printed supermarket&rsquo, will feature a broad range of high value, cost effective digitally printed flexible packaging, folding carton, shrink sleeve, and label applications.packaging for wine bottles, beauty products and pharmaceuticals on show will demonstrate the extensive capabilities of digital printing, from special printing effects, personalisation and highquality colour reproduction.many leading brands recognise the opportunities enabled by digital printing technology and how utilising digital capabilities to produce packaging can enhance the consumer experience. hp presses, including the hp indigo 20000 and 30000 digital presses, allow print service providers psps to meet the increasing demand for customisation, quicker time to market and reduced inventories &ndash the key benefits of digital printing that brands now value.&ldquopackaging innovations is the ideal platform for hp to educate the market as to the capabilities of digital printing to ensure the entire supply chain can take advantage of the digital opportunity,&rdquo said oana manolache, uk&i marketing manager, hp indigo. &ldquobrands have high expectations. they want increased quantities to be delivered faster and more efficiently, but with the same high quality as ever. hp digital printing technologies offers psps a solution for this and we will have many examples of how our customers are already achieving this on display at the show.&rdquosamples printed on the hp scitex fb10000 industrial press will also be featured on the stand, including retail packaging, poppos and other corrugated applications. the retail market needs solutions that offer fullcolour retailready packaging, copacking poppos displays, and justintime deliveries. hp scitex presses can help corrugated converters to meet these challenges, as well as offering shortrun, fastturnaround services. 
