promens were crowned lions&rsquo lair champions at this year&rsquos packaging innovations, which took place in february at the birmingaham nec.the company was one of four courageous competitors who pitched their most innovative products to a panel of packaging experts.the panel of lions judges included adam mings, packaging innovation manager at 2 sisters food group and richard savage, cofounder at retail in action.promens was the first competitor to enter the lair, pitching its revolutionary product, slidissime. the tactile &lsquotouch & slide&rsquo pump with revolutionary airless technology designed for the cosmetics industry wowed judges and attendees alike. the slidissime combined beauty and luxury with unrivaled airless protection.on winning the lions&rsquo lair accolade, cecile pompili from promens commented &ldquoit was an honour to be up against three strong competitors in the lair, all with brilliant products. it is however great to say we are the winners it shows how relevant the slidissime is to the uk market and that there is a real hunger within the cosmetics industry for a prestigious airless jar.&rdquothe three other companies who took part in the competition were tss technology, milliken europe and duncan print.milliken europe looked to impress the judges with its new millad nx 8000. an innovative, transparent and ultra clear polypropylene packaging, which elimates the often milky appearance. tts technology offered its peret corrcheck, a new product that not only improves the quality of carton manufacture in the corrugated boxmaking industry, but in the production of the corrugated material too. duncan print showcased its new branded football food packaging. the creative idea allows football grounds to brand their chips trays, burger boxes and more with the club emblem, allowing them to make the most of every branding opportunity.the lions&rsquo lair formed part of the highly anticipated show floor entertainment that took place at this year&rsquos show. once again the event grew in size, attracting recordbreaking numbers of visitors and exhibitors, along with major names such as nestlé, sainsbury&rsquos, mondelz, fake bake and m&s speaking as part of the learnshops seminar programme.