packaging innovations, the uk&rsquos leading packaging event, returns to the nec, birmingham on 25 and 26 february 2015. the two day show will focus on the latest trends and innovations in packaging materials, designs and concepts, with dedicated ecopack and contract pack areas.alison church, event director for easyfairs&rsquo uk packaging events, says &ldquoit&rsquos amazing to think this coming february&rsquos edition of the packaging innovations will be our tenth show. since opening its doors in 2006, the show has tripled in size with over 350 exhibitors. it has become the key calendar event for the packaging industry. all different types of companies that supply into the packaging industry are here, and if you really want to know what&rsquos going on in the industry, you need to be here.&rdquomajor names from territories such as germany, austria, poland, italy, france and the netherlands have been quick to sign up for the 2015 show, including gmund, sabert europe corporation, stölzleoberglas gmbh, schur star systems and weidenhammer packaging group. the show also extends its reach beyond mainland europe. for instance bedford industries, from canada and ever rich international, from hong kong have also confirmed that they will be showcasing their latest products and services.amongst the exhibitors will be future pak, launching its &lsquohot fill pet&rsquo for thermoforming, which enables material to be filled with liquid or solids of up to 95 degrees centigrade. perfect for jams, sources, candles, soaps and medical purposes just to name a few.for those looking to sparkle, seufert transparente will be unveiling its new pet promotional packaging with light effects for the drinks market. it combines packaging made of a coloured, transparent pet film together with an led module. when the packaging is picked up, approximately 80 lightpoints light up in a preset sequence of red, white and yellow.thomas pfaff, sales & marketing director at seufert transparente explains why the company is exhibiting &ldquofor our company, packaging innovations is the must attend event, in order to meet new customers. guaranteed to meet brand managers, marketing specialists and packaging consultants looking for inspiring new ideas in packaging, making it the perfect environment to network.&rdquopackaging innovations has a strong representation within the cosmetic and pharmaceutical markets, with ae adams who will be celebrating its 50thanniversary, chester medical solutions and chesapeake pharmaceutical and healthcare all set to present their latest innovations and technologies.dieter bakic will be showcasing its new packaging, the laurie bottle, for head & shoulders, its innovative unity cap design. plus mimosa, a makeup compact, where the base and the lid are divided by a wavy curve that interweaves both parts creating dynamic and emotional appeal, especially when decorated or colored separately.measom freer will be launching its swithland bottle range. distinctive plastic bottles which are conical and cylindrical in shape, versatile in material, size and colour, providing great shelf presence for a wide range of product sectors.anne freer, marketing director at measom freer details the reasons for returning to the show &ldquowe have been exhibiting at packaging innovations for many years and have always found it a great platform to launch new products it&rsquos professional, well publicised with a good variety of quality visitors.&rdquopromens will be launching its prestige wooden caps, set to enhance brand identity and positioning in the luxury beauty sector. it will also be showcasing slidissime, a tactile &lsquotouch & slide&rsquo pump with revolutionary airless technology and three new families of pet bottles providing prestige for the masses.first time exhibitor, bech packaging, will be showcasing its specialised range of plastic packaging, designed for the cosmetic, food and pharmaceutical industries.also making its show debut is the gabrielchemie group who will be exhibiting its latest packaging solutions, such as oxygen scavengers to actively help keep food fresh, and colour indicators to show consumers when food is no longer fresh. whilst sirane will be showing siralon, its range of topquality nylon food packaging materials that can be ovencooked, microwaved and cooked sousvide.the show will host an array of show floor entertainment including the launch of three new features &ndash the drinks symposium, the pharmaceutical symposium and the retail symposium. the big print debate and lions&rsquo lair will be returning, along with a full learnshops programme addressing hot industry trends and issues.for further information visit www.easyfairs.compiuk or contact 44 020 8843 8800. 
