the next edition of packaging innovations will be held on the 25 and 26 february 2015 at the national exhibition centre nec, halls 9 and 10, in birmingham. alison church, event director, told premium beauty news about the show&rsquos main features.  alison church, packaging innovationspremium beauty news packaging innovations is now in its tenth edition. can you tell us more about the showalison church the event has grown extensively over the years with dedicated areas for sustainable packaging and contract packing. and with the editions of the colocated shows empack and label&print, the event really is the only one of its kind in the uk. it is also the largest event in the uk covering the whole packaging supply chain. you can come to the show and see the latest innovations in print, sustainable packaging, materials, design, machinery and equipment plus much more. there is something for everyone at any stage of their packaging process for any packaging professional looking for new products, solutions, suppliers or even just some inspiration, packaging innovations, empack and label&print is the place to be.premium beauty news what does packaging innovations look like this yearalison church well, what can i say it&rsquos packed to the brim with product launches and innovations i must admit i am very excited to walk the aisles and view all the latest developments in the market.this year we have the innovation gallery showcasing the very best innovations at the show handpicked by a panel of industry experts. there will be some great developments in design, decoration, materials, sustainability and durability for cosmetics packaging all on display.the show is packed with leading exhibitors supplying packaging to the cosmetics industry such as measom freer, g.f smith, hh deluxe, global closure systems, selectpackaging ltd, future pak, promens, dieter bakic, pet power, aptar beauty home plus many more.we also have dedicated clinics for onetoone advice on any aspect of your packaging cycle. whether you are looking for carton, recycling or general guidance on packaging production there will be an expert on hand to give you tailored advicepremium beauty news there is also a programme of free educational content concurrent to the exhibition, with about 50 seminars.alison church yes, we have a very comprehensive learnshops seminar programme at the event. the exhibition isn&rsquot just about networking, meeting new suppliers and finding new products, but also about gaining valuable knowledge to take back to the workplace. we have five theatres packed with educational content. this year we have mondelz, nestlé, m&s and gü puds speaking. we also have dedicated symposiums for the retail, pharmaceutical and drinks markets featuring representatives from diageo, glenfiddich and the cooperative.and on top of that we have interactive sessions in the form of an ask the experts feature where the audience can interact and get real answers from branding and packaging experts. craigalexander wilson, head of strategic development at fake bake will be taking part and revealing the secrets behind the fake bake brand. talking in detail about, &rsquotaking a concept and producing a successful and aspirational brand&rsquo. this is a nottobe missed session for anyone in the beauty marketpremium beauty news how is the british packaging market evolving, in particular the prestige packaging marketalison church the british packaging market is constantly evolving, it never stands still and this is definitely most evident in the luxury and premium markets. the packaging of a luxury item is almost as important as the product itself inside the pack. where companies were looking to cut costs during the recession, the luxury and prestige goods markets were creating even more luxurious and eyecatching packs. the packaging of a luxury product isn&rsquot just to protect what is inside, but has to persuade the consumer to part with more money and has to represent the quality of the product.prestige packaging is also moving towards &lsquothe all round experience&rsquo, trying to play on all of the senses, rather than simply focussing purely on the look and feel. it is becoming a common occurrence to find that sound and smells are intertwined within the packaging experience, introducing a whole new aspect to the industry. this may not be entirely new, but it is very much growing in popularity as an important consideration to all premium and luxury brands.portfolio 
