a lot of new products from the sector of alcohol beverage has welcomed the season of spring. organizations are focusing to launch their collections on summertime. they are focusing on packaging innovations, flavors as well as new prospects for developing subcategories. below is a review of the latest ad campaigns, launches, and transformations. under the stella artois brand, anheuserbusch inbev is pursuing the strong increase of the cider market with a cider that is of europeanstyle. in baldwinsville, n.y., stella artois cider will be fermented with apples that are collected from winegrowing areas located in south and north america. stella artois cider contains 4.5 alcohol by volume, and is offered in two different packaging configurations single, 24ounce bottles as well as fourpacks of 12ounce bottles. the organization&rsquos earlier sorties into cider comprise michelob ultra light cider. in the series of ciders, hard lemonade co. of mike rolled out two ranges under the mike&rsquos line of hard smashed apple cider. crisp apple is a tart, juicy beverage alike what most residents of america look out from a cider. classic dry has european characteristics and is a more conventional cider that is now making its way to stateside. recently mike&rsquos hard lemonade also introduced a shandy, featuring a crisp golden lager blended with mike&rsquos hard lemonade. with 10ounce four frozen pouches, it also stepped into the rising frozen pouch subcategory black cherry lemonade, lemonade, strawberry lemonade and classic margarita. for summer months, heineken usa has introduced newcastle bombshell blonde ale. this will be available throughout july. englishstyle blonde ale, newcastle bombshell has a floral hop aroma. it is a bittersweet and balanced flavor with a smooth, clean finish and toasted biscuit notes with tipoffs of caramel sweetness. newcastle bombshell is offered in 12bottle and 6bottle packs, cost equivalent to newcastle brown ale. the label shows a swimsuitclad, eyecatching blonde projected to &ldquosell more beer&rdquo as part of the no bollocks 2013 marketing campaign of the company&mdasha bold promise for &ldquotransparency and honesty in the beer segment.&rdquo whereas budweiser has introduced its beer can of innovative bowtieshape, a few other brands have launched innovative packaging as well. samuel adams is being offered by the boston beer co. in special cans intended to improve the drinking experience. an &ldquohourglass ridge&rdquo where the edge is deeper the bottom lip meets and the edge is more rounded than common to establish improved beer flow to the front of the palate, enhancing the sweetness. for better airflow, , the opening of the can is placed further away from the edge &mdashoffering the drinker to experience the beer&rsquos aroma in a better way. furthermore, miller lite is also getting a revamped with an innovative bottle design which will be introduced this summer in restaurants and bars. for easier handling, the revamp also includes a contoured grip as well as broadened &ldquoshoulders&rdquo just beneath the neck. talking about the marketing, negramodelo is introducing its television advertising campaign for the first time ever. this campaign is set to run with emmynominated pbs show of chef rick bayless. the name of the show is &ldquomexico one plate at a time.&rdquo two new spots, "meals" and "judged", emphasize negramodelo&39s capability to mix up well with a wide range of meal options, specifically the latin flavours discovered by the television show. for its part tecate will start up a new ad campaign that aims at men in the united states who preponderantly speak spanish. named &ldquoesfacilser hombre&rdquo which means &ldquoit&39s easy being a man&rdquo, the advertising campaign is consist of three latest tv spots featuring reallife, lighthearted situations that are relevant to men, exhibiting how they use their creativity, humor and wit to resolve these concerns without compromising their &ldquocaracter.&rdquo heineken usa, which is a tecate parent company, is also enhancing distribution of its variety packs of beers of mexico in 12pack cans or bottles. variety packs of beers of mexico contain equivalent quantities of sol brands tecate, dos equis and lager. the company aspires to take advantage of the summertime social gathering by introducing beers of mexico. along with cross merchandising channelspecific, pos materials and display are also available. source of information httpwww.cspnet.comnewsbeveragesarticlesrolloutroundupalcoholbeverages
