doña maría, the leading sugar brand in costa rica, was concerned about the increase of breast cancer in the country, and thus sought to find the best way to support fundeso national foundation for solidarity against breast cancer. not only by donating a percentage of its sales, but also by delivering a strong message to its consumers, which reminds them of the importance of selfexamination, as the best prevention tool against cancer. caught their eye by doing something both unusual and shocking, that had never been done by any costa rican brand before we stripped away half of the pack´s image and logo, in solidarity with every woman out there who´s lost a breast due to the disease. sourcehttpwww.packagingoftheworld.com201410donamaribreastcancerpackaging.html
