greenbottle, which is a uk based firm, says along with reducing emissions, this new carton is fully biodegradable and recyclable, as well. with the launch of what is said to be the world&39s first juice carton that is made from paper, your breakfast might be turn a shade greener. the packet, which is launched by uk firm greenbottle, has an exterior made with a cardboard that has a thin and removable plastic lining, and is both fully compostable and recyclable&ndash in absolute contrast to many existing laminated cartons. to deal with laminated packaging, few recycling facilities exist in the uk. these facilities must be uncovered of layers of aluminium and plastic polyethylene prior to being processed. according to the alliance for beverage cartons and the environment, only 40 per cent of the uk councils collect laminated cartons at the kerbside. the alliance also estimates that only 36 per cent of laminated cartons are recycled across europe. globally, the figures are even worse tetra pak, which is a packaging giant, has calculated that out of the 167 billion laminated cartons that were sold across the world in 2011, 131 billion cartons ended up in a landfill. greenbottle says its pulpmoulded packet not only eliminates such waste, but also reduces a carbon footprint 23 per cent than the laminated cartons. a company spokeswoman told that the company is already in the initial stages of talking to retailers as well as manufacturers to develop this concept. she also added that as greenbottle has the intellectual property for both the manufacturing process and design, hence, the bottles can be produced anywhere a drinks manufacturer wants to, minimizing shipping costs as well as carbon impact. this concept of juice carton follows on the same road of greenbottle&39s paper milk bottle and its lightweight cardboard wine bottle. the company has signed a deal with wine distributor kingsland for the distribution of its lightweight cardboard wine bottle. paul batema, who is the chairman of greenbottle, said the move into offering juice packaging represented a key step forward for the company as it is committed on its strategy of offering paper packaging for "all suitable liquids". he mentioned in a statement that they have developed not only an environment friendly packaging concept, but also a robust, versatile, and commercially feasible one. he further said that it was a serious challenge to create a procedure which does the justice with packaging. according to him, the downfall of many a grand green product is the process used to produce it &ndash and they have succeeded to crack it. source of information httpwww.businessgreen.combgnews2189199paperjuicebottlepromisessqueezeunsust…
