While rigid plastic packaging is replacing traditional materials in many applications a recent study from freedonia still reports that &ldquofolding paperboard box demand will increase 1.7 annually through 2012 to 10.5 billion.&rdquo the study, &ldquocorrugated & paperboard boxes,&rdquo explains that folding carton sales will be supported by advances in printing and paperboard graphics capabilities and a better environmental image than plastic packaging. When target corp., minneapolis, mn, introduced a firstofitskind cereal pack in march, aesthetics and sustainability were certainly major considerations, as was creating consumer convenience in a category plagued by packaging complaints. Target to was develop a customsized linearpakĀ® shaped paperboard container for the retailer&rsquos archer farms brand breakfast cereal line. Customers continue to look for and appreciate convenience and value when it comes to food. These are key strategies for target&rsquos ownbrand foods team with respect to both product and packaging.&rdquo replacing a standard, baginbox cereal pack, the new container sports an oblong shape and measures 53&frasl4 in. Wide, 10 in. Tall, and 21&frasl2 in. Deep. The cereal pack is constructed of a filmcoated foil liner, two plies of 100 recycled paperboard, and an eightcolor flexoprinted paper label. Says trader, the construction was chosen after rigorous laboratory testing ensured that it provided adequate product protection and met functional performance requirements.