Parkside has partnered with vegan chocolate brand Mummy Meegz to develop a 100 percent home compostable pack for its indulgent Swiss Choccy Balls.
The vividly colored pink and blue pouches are made with Parkside’s Park2Nature compostable material, meaning the chocolates are both sustainably sourced and packed in TÜV-certified home compostable packaging. The new product launch comes hot on the heels of the successful launch of the brand’s Billie Bars, vegan swap chocolate bars that were also packed in Park2Nature.
‘Today’s consumers increasingly value products that are produced and packed ethically and sustainably,’ said Paul Lenihan, sales account manager at Parkside. ‘This pack meets the needs of today’s consumer while also offering attention-grabbing shelf standout.
‘Mummy Meegz is a valuable partner of ours with an independent spirit and a strong, uncompromising brand identity. Their motto is “kindness 100 percent guaranteed” and we are proud to have once again delivered a pack that aligns with that ethos.’
TÜV home compostable certification means the pack is guaranteed to break down into nothing more than biomass, water, and carbon dioxide within 26 weeks in a regular domestic compost heap, and within 12 weeks in a composting facility.
‘Importantly for Mummy Meegz, if the packaging leaks into the sea it will disintegrate by 96 percent in 36 weeks, with signs of microbial activity that is essential for full degradation,’ added Lenihan.
Helen Hartley, managing director of Mummy Meegz, said it was important the brand’s packaging was in line with the company’s ethos. ‘We are on a mission to show the world that chocolate can be mind-blowingly good without the need for animal products. At the same time, we want to minimize any potential impact on animals and marine life throughout the full life cycle of our packaging, and Parkside’s sustainable solutions deliver that for us.’
The Park2Nature material that makes up the pack is a paper-based triplex laminate, made without polylactic acid (PLA), genetically modified organisms (GMOs), and other substances that could leak into the environment.
