when it comes to packaged food, consumers have a virtually endless number of products from which to choose to meet their nutritional needs, taste preferences, and life stage.by anne marie mohan, senior editor just right by purinaenlargewith its just right by purina product, launched in fall 2014, nestle purina petcare is hoping to offer consumers the same level of choice when it comes to feeding their dogs. the just right webbased brand combines a pet owner&rsquos knowledge of their dog with purina&rsquos nutritional expertise to produce a personalized feeding experience, delivered in a package that is also made to order.according to purina, research has found that nearly 70 of dog owners want a food to help support their dog&rsquos unique needs and preferences. &ldquodog owners are looking for ways to provide the best solutions for their dogs,&rdquo says brian lester, director of marketing for just right. &ldquoby inviting dog owners to tell us things only they can know about their dogs, we are able to provide a personalized blend optimized to that dog&rsquos individual nutritional needs.&rdquoas lester explains, dog owners help create the custom blend by visiting justrightpetfood.com, where they are asked to answer specific questions about their dog, including age, activity level, breed, and body condition. also taken into account are a dog&rsquos nutritional needs such as weight management and a dog&rsquos skin and coat health. during the process, pet owners can select chicken, lamb, or salmon as the first ingredient for their dog&rsquos food, as well as whether grains and soy should be included. based on the information collected and a proprietary algorithm generated by purina, owners receive a recommendation for a formula personalized to help support their dog&rsquos health.once the product has been formulated, customers can name the blend and can upload a picture of their pet to be included on the label. products are packaged in 6lb multilayer plastic bag, selected to maintain the freshness of the product and provide a good surface for label adherence.at the point of fulfillment, fourcolor product labels are printed using a canon c9270 pro laser printer and are applied to the bag. also included on the label is the signature of the person responsible for creating and packaging the personalized blend as well as information specific to the inputs provided by the pet owner, including key nutritional benefits and personalized feeding recommendations.turnaround time is from seven to 10 days from order date, or less. &ldquoour current delivery times are averaging between three and five business days, depending on the location to which it is being shipped,&rdquo says lester.consumers can order the product in 6, 12, or 24lb quantities, for a cost of 24.99, 37.99, and 62.99, respectively. as customers near the end of an order, purina electronically sends an autoreminder that allows them to repurchase the blend with one click. 
