placon corporation of madison, wi recently unveiled the ecostar® hb 4000, which is a high barrier foodgrade pet. this high barrier foodgrade pet will extend the shelf life ensuing in considerable price savings, and the capability to recycle with no adverse impact on the recycling stream. ecostar® hb 4000 is a multilayer and unique sheet that when transformed into retail packaging, results in a really viable environmental solution for showcasing a variety of poultry, cheese, meats, seafood, produce as well as processed food items. the added advantages of superior clearness will give food &ldquoyum&rdquo factor that retailers&rsquo wish. as every food retailer knows, oxygen is harmful for the perishable products. ecostar® hb 4000 pet features a coextruded sheet, which is patent pending, comprising passive and active layers with superior oxygen barrier capability. it results is an extended shelflife for perishable food items. where many alternative coextruded barrier products use evoh type passive layers, placon&rsquos barrier pet has constant layer thickness which results in eliminating oxygen permeation. ecofriendly hb 4000 pet can be recycled with no adverse or harmful impact on the recycling line. if recycled, alternative materials can contaminate the pet stream. however, hb 4000 pet can securely be recycled with bottles and retail thermoforms in societies where recycling channels exist. placon persists to reinforce its commitment to sustainability with the set up of a closedloop recycling plant. this cuttingedge facility will wash and grind postconsumer bottles and thermoforms for the purpose of processing into ecostar® sheet products. placon is one of the pioneer and first thermoforming companies in the consumer packaging industry to carry out its own inhouse recycling. by lessening the quantity of bottles ending up in the landfill, customers can meet their green initiatives. for more than 15 years, placon has been applying recycled content in its packaging. since last seven years, it has redirected more than one billion disposed bottles from landfills. pet food grade materials from placon are adhered with the us fda and available in both rollstock and custom thermoformed packaging. source of information httpwww.placon.comnews25readarticle