new springfield canned and frozen food packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits.new springfield cereal packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits. see more at httpwww.globenewswire.comnewsrelease2015021270605110120054enphotoreleasenew… springfield canned and frozen food packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits.new springfield cereal packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits. see more at httpwww.globenewswire.comnewsrelease2015021270605110120054enphotoreleasenew… springfield canned and frozen food packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits.new springfield cereal packaging that includes "facts up front" icons to help consumers easily recognize food attributes and benefits. see more at httpwww.globenewswire.comnewsrelease2015021270605110120054enphotoreleasenew…, calif., feb. 12, 2015 globe newswire unified grocers&39 new springfield logo and packaging has been named a winner in the 2015 american package design awards sponsored by graphic design usa magazine.unified teamed up with san franciscobased murray brand communications to redesign and refresh the springfield packaging, make it relevant to today&39s consumers and to attract new shoppers to the brand.after conducting extensive consumer research, the murray brand team designed a new brandmark and packaging system for the springfield portfolio of more than 800 skus. the new packaging was designed to support the brand&39s core essence of neighborly, trusted quality and to provide shoppers a consistent, eyecatching look throughout the store. it also includes "facts up front" icons developed by the food marketing institute and grocery manufacturers association to help consumers easily recognize food attributes and benefits such as fat free, low sodium and low cholesterol. the springfield brand has been in existence since 1947."we have a terrific partnership with murray brand," said joann murdock, executive director, marketing, unified grocers. "we&39ve been impressed by their extensive, researchbased approach and outstanding creativity and design execution throughout the entire springfield brand refresh process. they truly understand marketing and successfully used shopper insights to achieve these awardwinning results.""winning this prestigious design competition, which is judged by branding, design and packaging experts, validates that the new springfield brand and packaging is beautiful work," said r.j. murray, principal, murray brand communications, inc. "it reflects our strong collaborative effort with unified grocers and their packaging production partner, western family, and allowed us to develop fresh and exciting designs which resonate with shoppers and ultimately drive sales."for more than five decades, graphic design usa has hosted design competitions that spotlight areas of excellence and opportunity for creative professionals. the competition celebrates "welldesigned graphics and the power of design to advance the brand promise and forge an emotional connection with the buyer."about 2,000 entries were submitted to this year&39s competition.about murray brand communications, inc.murray brand communications is an international awardwinning visual branding agency specializing in the design of packaging, identities, websites and collateral as well as brand analysis and brand strategy development. for more than 25 years, they have earned the trust and confidence of many of the world&39s most recognized brands through their innovative designs, insightful brand strategy consultation and expert production management. for more information about murray brand communications, visit httpwww.murraybrand.com.about unified grocers, inc.founded in 1922, unified grocers is a retailerowned wholesale grocery distributor that supplies independent retailers throughout the western united states. unified, which generated approximately 3.9 billion in sales during fiscal 2014, offers independent retailers all the resources they need to compete in the supermarket industry. for more information about unified grocers, visit httpwww.unifiedgrocers.com.photos accompanying this release are available athttpwww.globenewswire.comnewsroomprspkgid30738httpwww.globenewswire.comnews… dingsdale, director of communications3238814150 
