the redesigned ecostar website focuses on the sustainable benefits of using, and recycling, postconsumer pet rollstock for thermoformed packaging.madison, wi prweb january 27, 2015placon, a north american leader in the design and manufacture of rigid plastic packaging for the food, retail and medical device markets is pleased to announce the launch of its new, responsive ecostar plastics website. new to the site is a pet 101 section that provides fun yet educational information geared towards the benefits of thermoforming postconsumer polyethylene terepthalate pet for packaging and recycling it for reuse.the ecostar facility reclaims, recycles and extrudes postconsumer recycled pcr rollstock from curbside collected pet bottles and thermoforms for new thermoforming applications. the site showcases the company&rsquos 100 recyclable range of pet rollstock options including up to 100 highclarity pcr pet for thermoform food, retail and nonsterile medical trays, clamshells and blister applications. ecostar&rsquos &ldquoclosed loop&rdquo sustainability message is woven throughout the site conveying the company&rsquos clear stance on recycling pet for continuous use and reuse in order to reduce pet packaging waste to landfills.&ldquothe ecominded consumer is interested in what their packaging is made out of, and more importantly, whether it is sustainable and recyclable, &ldquostates laura stewart, vp of sales and marketing. &ldquothe new site is intended to help educate brand owners and their customers on the importance of using and recycling postconsumer pet thermoformed packaging.&rdquocontinues stewart, &ldquowe wanted to build a site that our customers can use to inform and educate their end users on why postconsumer recycled pet is a responsible material choice for packaging as well as the value in recycling the packaging for continuous reuse.&rdquoabout ecostarecostar is a north american recycler and extruder of highclarity, thingauge rigid pet rollstock for thermoformed food, retail and nonsterile medical packaging applications. one of the largest in the midwest, the wibased ecostar facility reclaims and recycles over 1 billion curbside collected plastic bottles and thermoforms a year, extruding them into ultra clear, sustainable pet rollstock that is 100 recyclable. for more information, visit httpwww.ecostarplastics.com.about placonfor over 45 years placon has been a leading designer and manufacturer of plastic packaging with a line of ecostar® branded postconsumer recycled rollstock from pet bottles and thermoforms. continuously setting the bar in plastic packaging solutions, placon produces innovative custom packaging , quality plastic clamshells, high clarity thermoformed and injection molded food, and protective medical device products that harness the power of tomorrow&rsquos technology and design to solve customers&rsquo challenges today. for more information, visit httpwww.placon.com.