the highestquality fresh produce is not worth much if the packaging in which it&39s shipped and sold doesn&39t preserve that quality. so it makes sense for growers and shippers to ensure their packaging is designed specifically for their products, and jsb group helps growers fine tune their packaging to get the best out of fresh produce.&ldquowhat we offer is a health check for packaging,&rdquo said jeffrey brandenburg, president of the jsb group, and founding member of the global fresh technology group. &ldquois the packaging ideal for a specific application if not, what should be done about it we check the physiology of fresh produce and the optimal atmosphere needed to extend its shelf life.&rdquo jsb has expertise with modified atmosphere packaging and the ways that fresh produce interacts with different materials in order to preserve products as long as possible. their expertise and technology allows them to perform onsite tests of respiration rates of produce, test materials and interpret the information to develop optimal packaging.&ldquothe science behind the design of fresh produce packaging involves the convergence of produce physiology, polymer engineering and converting technology and food safety,&rdquo explained brandenburg. &ldquomodified atmosphere packaging is complicated, as produce in the bag continues to respire, consuming oxygen and giving off carbon dioxide. to design and optimize safe packaging, produce respiration rates must first be quantified.&rdquo brandenburg works with the holcroft postharvest consulting to measure respiration rates and then develops the best packaging for the client&39s produce. when kept at proper temperatures and handled in a uniform manner through the cold chain, the packaging is designed to get the product to consumers in its ideal state. but perfecting packaging for clients is just one part of what jsb offers, added brandenburg.&ldquoour aim is to be acknowledged as the leading technology resource for the entire flexible packaging, fresh produce and general food packaging sectors,&rdquo said brandenburg. &ldquowe do this by providing technical, sales, food safety, marketing, market research, training and management support.&rdquobrandenburg, has been invited to speak at this year&rsquos fruit logistica future lab workshop www.fruitlogistica.deen"future lab", a series of events, will present products, projects and solutions that can enhance the fruit and vegetable industry with innovations in the coming years, or contribute significantly to optimization along the value chain.time thursday, 5th february 2015, 14h0014h30.place future lab, hall 21, stand d09title groundbreaking solutions in convenience packagingfor more informationjeffrey s brandenburgthe jsb group, llctel 14137726558mob 14132041788www.jsbgroup.compublication date 1272015author sander bruins slotcopyright www.freshplaza.com 
