previously known as huhtamaki films, now operating under infiana groupwith its new name, the film expert markets itself as a provider of ideassince 15 january, huhtamaki films has been operating under the name &39infiana group&39. with the renaming, the film expert upholds its consistent market positioning and seamlessly continues in its role as a leading global player in the specialty film industry."we intentionally wanted to set ourselves apart in the search for our new name", explains peter wahsner, ceo of infiana group. "the selfcreated word represents the values that we wish to convey to our audience. a provider of ideas, a driving force behind innovation, and a films manufacturer who closely collaborates with its customers to create products of the highest quality that is what infiana does."the name is a combination of the words innovation, infinity and films,among others. these three terms symbolise the knowhow and core competencies of the film manufacturer a company steeped in tradition, with a history spanning 160 years and headquarters in the franconian town of forchheim. infiana also contains a reference to mythology the name refers to diana, the roman goddess of the hunt. "this underlines our continued commitment to developing new technologies and business models for the benefit of our customers. the ouroborus symbol also emphasises the need to keep reinventing yourself in this context", continues ceo wahsner. "we are convinced that in infiana we have found a name that bears our philosophy and supports our market strategy with regard to our customers."about infiana groupinfiana group develops and manufactures specialty films for the consumer and industrial market. with its four production sites in forchheim germany, malvern usa, camaçari brazil and samutsakorn thailand the group employs around 1,000 staff and produces specialty films for the consumer market packaging film and components of hygiene products, as well asindustrial applications release liners and surface films for technical applications and pressure sensitive applications siliconised separating films. the film specialist is equally active in all three segments.company contactinfiana group gmbhtanja bienerzweibrückenstr. 152591301 forchheimgermanytel 49 0 9191810fax 49 0 919181212mail info.forchheim@huhtamaki.commedia contactvom stein. agentur für public relations gmbhsabine vom steinstefanie bersinhufergasse 1345239 essengermanytel. 49 0 2012988111 12fax. 49 0 2012988118mail svs@vomsteinpr.desbe@vomsteinpr.de