Replacing a traditional plastic outer wrap, household essentials packages its ironing board cover in a dualfunctional, sewnin cloth pouch that can be used later as a spray bottle holder. By eliminating the outer package completely via this pouch approach, household essentials reduces package weight by 14 percent and eliminated approximately 375,000 lbs of pvc from going into landfills. Additionally the smaller package size, being 35 percent smaller, reduces shipping costs and reduces retail display space. This approach yields a more upscale image and enhances shelf appeal to consumers who can touch and feel the product inside.
