klm to increase the amount of business and first class travelers, with the aid of giveaways they wanted to attract more passengers. the innovative tin case was developed for a typically dutch product wilhelmina peppermint. a triangular tin packaging with clip lock was selected, with initially six different designs. c.m. packaging took care of the entire production and handling including filling of the cans for klm. after the introduction of the cans they turned out to be a great success travelers saved the cans and wanted to collect them all. this lead to the oneoff promotion turning into a long lasting product which is still being used today.
