a message will be featured on reusable glass bottles and yogurt film of the company. straus family creamery&39s position on prop 37 is conveyed in the message, which will appear on all its products in california as "we have a fundamental right to know what&39s in the food we eat and feed our children". if proposition 37 is passed, foods including genetically modified gm ingredients had to get a label as "genetically engineered" on their packaging. the law will be effective from july 1, 2014 that will allow 18 months, which is enough of time, for companies to update packaging. straus family creamery supported this initiative quite early with assistance at the time of the campaign collecting signatures for the ballot to feature the initiative. president albert straus, who is considered an organic dairy pioneer, has contributed 5,000 to the campaign. along with his company, he has been working towards creating awareness among californians about the hazards of genetically engineered foods and the significance of labeling. from 1994, when the first gm food was introduced by calgene, which is the flavr savr tomato, there is a constant debate with gm foods as the source. supporters claim that gm foods can solve the problem of decreasing land resources and global overpopulation, while opponents contend that environment and human health can face risks due to gm foods. however, there is no scientific proof of gm foods being safe for humans. moreover, animal tests detected health risks due to gm foods. in 2009, a position paper was published by the american academy of environmental medicine, which claimed that many studies on animals detected serious health hazards that could emerge from the result of consuming gm foods. accelerated aging, immune deregulation, infertility, deregulation of genes due to cholesterol synthesis, cell signaling, insulin regulation and protein formation, and changes in the gastrointestinal system, kidney, liver and spleen are some of the potential risks. the new message is part of the education campaign of straus family creamery&39s support for prop 37 in packaging, which promotes the message weeks prior to the american polls on november 6. the new bottles and yogurt containers will be revealed to an estimated amount of 500,000 people. cash and tubs of ice cream were offered by the company for gmolabeling events, and staff time was also allotted for serving committees and acting as spokespeople. prop 37 opponents claimed that more government bureaucracy and taxpayer costs, labels on safe food packages and new frivolous lawsuits would emerge as a result of the labeling scheme. money was donated by many food corporations like dole, hormel foods, j.m. smucker company and land o&39lakes to a campaign that opposed prop 37, which is named no on 37. the los angeles times, sacramento bee, san francisco chronicle, san jose mercury news, and many other california newspapers opposed prop 37. president of straus family creamery, albert straus, claimed the arguments of the opponents as unjustified. straus stated that labeling is claimed to be expensive by the prop 37 opposition for manufacturers and consumers. however, merely a fraction of a cent is spent on each bottle for changing the whole information featured on the back of their milk bottles. their packaging undergoes change a lot of times in a year with a planned expense. their bottom line or consumer price is not affected by this change. the year 2010 marked straus family creamery as the country&rsquos first and sole nongmo project verified dairy and creamery. source of information httpwww.justmeans.comstrausfamilycreameryissuesnewpackagingsupportprop37gmo…
