pureproject shoes

&quotco design agents collaborated with agency the great society on branding and packaging pureproject, a new line of brooks running shoes. the pureproject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience.co designed a complete id system, as well as this stunning launch kit to entice and intrigue key retailers.&quotcheck out this beautiful shoe packaging below.pureproject line is a dramatic departure for brooks running. as such, it required an equally dramatic unveiling. fashioned from bamboo by dave laubenthal at djl studio, the kit embodies the sustainable ethos of the pureproject line. the laseretched lid lifts off to reveal 2 brochures and 4 raindropshaped canisters with branded caps. illustrator jake hollomon provided the graphic for the lid.the individual canisters may be removed and reused in various ways. this kit is designed to be a keepsake, with no material going to waste.two brochures fit within the productcentric booklet features exquisite photography from acclaimed fashion accessory photographer kenji toma. it&39s accompanied by a tongueincheek instruction manual for creative upcycling of the kit. a quirky cast of characters, illustrated by tyler marchus, demonstrates various ways to reuse the elements.&quotcreditsart direction design co design agents, portland, or.rebecca cohen and marc cozza principals, creative directors www.cohq.comagency the great society www.greatsociety.comfabrication dave laubenthal, djl studio www.djlstudio.comgraphic on kit jake hollomon www.jakehollomon.combook illustrations tyler marchus &amp jake hollomon www.behance.nettylermarchusphotography kenji toma studios www.kenjitoma.comretouching picturehouse www.picturehousenyc.com