Established in March 2023, Necessary Good make essential skincare products. Glass packaging was chosen by its founder given its durability, recyclability and aesthetics. The brand has launched an initial range of hero products consisting of face mist, face wash, moisturiser and micellar water. What truly distinguishes Necessary Good is their innovative refilling service, which utilises eco-refill pouches that can be conveniently composted at home and disposed of sustainably. When consumers begin to run low on their Necessary Good products, they can simply order a 100% biodegradable refill pouch and transfer its contents. The company firmly believes that compostable, bio-based and biodegradable packaging presents the ideal solution for addressing waste issues within the beauty industry.
Necessary Good identified Croxsons as an ideal fit given their reputation for developing stand-out primary packaging solutions. Following a detailed packaging brief, Croxsons produced two sizes of slope shoulder cylindrical glass bottles in 100ml and 200ml, sprayed in a leaf green pantone. Both bottles include screw atomisers, overcap dip tubes, lotion pumps and screw caps as closures.
“In terms of working with Croxsons, I have nothing but great things to say,” said Assel Kapparova
founder & CEO of Necessary Good. “They were so responsive, accommodating and efficient throughout the project! When I showed them my packaging brief they helped me find the closest bottle match without having to consider a custom design - the match is uncanny. A big thanks to Croxsons for their guidance and the final glass products!”
Croxsons CEO, Tim Croxson, added: “We are delighted that Assel has the right glass packaging to develop the Necessary Good skincare brand. We believe that the end result is both unique and modern, providing a visually appealing and memorable look. We wholeheartedly embrace Necessary Good's ethos, supporting their vision for a greener future. The company extends its best wishes to Necessary Good, hoping for continued success in their sustainable journey..”
Croxsons launched its lifestyle, beauty, health and wellness division early in 2021 to complement its existing core business in supplying glass bottle containers, closures and decoration to international food and beverage brands. Since then, the new division has provided brands in the sector with an unrivalled, fast-tracked NPD service and an engaging customer journey, ensuring that every project fully meets the brief and exceeds expectations.
