nba players love their sneakers. this is probably why almost every star has a signature line of basketball shoes. with the nba draft and the mindboggling piercegarnett trade to the nets what is going on in boston still dominating headlines, i decided to take a look at a creative shoe packaging design.when you think of shoe packaging, what comes to mind probably some version of a cardboard box, right it&39s functional and traditional, but let&39s face it, not the most exciting form of packaging out there.well, a berlinbased agency would like to see a little more "air" in shoe packaging. circling around the internet is a design by scholz & friends that incorporates nike&39s air cushioning of the brand. the sneakers are enclosed in plastic packaging, which is said to give the sneakers an "illusion" of floating.i reached out to markus mayr, head of corporate communications for scholz & friends, and he said the nike packaging is right now just an idea."it&39s a proactive innovation for nike, a brand we all at scholz & friends love," he said. "like a lot of designers try to improve the new ios&39s look and feel, we tried to find a new and modern solution for a packaging, with less material to save the environment. and a best possible fit to the product."i was curious as to what type of material would be used, but mayr said as long as it&39s only an idea, they haven&39t thought about specific materials, but he believes there is a market for it."by now it&39s just a concept," he said. "but we would love to see it getting realized."apparently, one of its selling points would be a reduction of shipping damage since the shoes are enclosed in plastic. but i do have some questions. i&39m not sure how you would stack these in the store. also, i wonder how the packaging would be sealed. would it be difficult for consumers to open the package to try on the sneakers at the storeit&39s an interesting design for sure. i could definitely see kevin durant or lebron james using such a modern looking packaging design.but could this really be a reality and a new market segment for plastics i suppose with the right design and partnership, they can come up with a package that is just as suitable as a shoebox. or is it just a fun idea what do you thinkaverag 
