Preserve launched their new retail packaging for their line of toothbrushes made from recycled polypropylene plastic. The packaging innovation serves as the in store retail packaging for the toothbrush and then a mailer for the consumer to send the toothbrush back to preserve for recycling. The mail back packaging is also made from polypropylene with polyethylene for the perfect combination of weight and durability. The company has been a leader in making products from recycled materials and has been focused on increasing awareness for reusing materials in consumer products.