the company has developed the innovative 360° diamond embossing design as well as worlds&rsquo first 5 colour printed end. at brau beviale last year rexam introduced an industry first when it uncovered fusion, which is the resealable bottle made up of aluminum. this year, at brau beviale, stand of rexam will showcase its complete range of printing techniques, formats, embossing techniques, stylish graphics as well as cans that are designed specifically to address the requirements of brands and markets, a lot of which are novel this year. among the innovations, which will be displayed, the most striking one will be the first 5 colour printed end introduced first time in the worlds. this has been created for energizer brands ltd, which is a uk customer. this has been developed for &ldquoattitude&rdquo its new energy drink. a total brand visibility is facilited due to the printed ends. the visibility is possible even on the bottom of a shelf of the retailers. with the possibility to utilize maximum seven colours on cans ends, it is really possible for brands to differentiate and make the striking visual identity. spendrups, which is a swedish brewer, this summer, has become the first client to use new 360° diamond embossing design which is developed by rexam for norrlands guld its beer brand. for rexam, embossing 360° has been a true success story, with a lot number of customers opting to enhance their brand identity with the valueadding practices that establishes a visual impact which makes it show up on the shelf. olvi, which is a finnish brewer, this year, also experienced success with 360° embossing. it achieved success when it opted to utilize of rexam that was designed for fizz cooler, which is its brand of cider cocktail. using &ldquogolf ball&rdquo made this company the first brand in the category of cider to use rexam&rsquos breakthrough technique of 360° embossing. by coalescing embossing along with the technology of illustration impact printing developed by rexam, olvi developed a package that made fizz cooler stand apart from its competitors. since its introduction, fusion carries to make advancement. aluminum bottle, which have been developed by rexam, are now being offered in both 25cl as well as 33cl formats, indicates an extraordinary prospects for clients to reinvent or develop their premium brands. people, who will visit the booth, will be given an opportunity to drink from specifically designed fusion bottles that are filled with different types of nonalcoholic and alcoholic beverages. the alu sleek can, which is one of the recent introductions by rexam, has proved immensely trendy. in many european countries, now, it has also become the most recognized layout for cans. due to the great success story of this packaging type, to meet the demands, rexam has made investments into extra capacity. göte nylin, who is working on a position of market development director in rexam beverage can asia and europe, while saying on beverage can innovation, mentioned that, when buying a product, the packaging is the first thing a customer sees. recent innovations by rexam such as printed ends and 360° embossing, can be utilized by marketers to really make a striking appearance onshelf and maximize the impact of the brand. he further added that understanding key market trends and clients is important for the industry as it facilitates to create packaging that offers real customer benefit that is commercially precious to owners of the brand. furthermore, their research covers up markets, both product and geographical categories, giving them an appropriate understanding of where their cans are suitable and for what kind of products. he finally concluded that, for them, brau beviale is the ideal place to exhibit to clients their commitment to modernism and prove their capability as the foremost beverage can maker worldwide. source of information httpwww.webpackaging.compackagingsuppliersrexambeveragecaneuropeandasiainno…
