rexam has collaborated with czech beer brand pilsner urquell, to create a range of limited edition eyecatching can designs. the cans celebrate pilsner&rsquos sponsorship of the czech republic´s national ice hockey team, due to take part in the world championships in prague later this year.the cans are designed using rexam&rsquos innovative, patent pending, super premium editions&trade technology and high definition printing, showing standout illustrations of the czech national team&rsquos popular ice hockey players. finished with a matt over varnish to offer a premium feel, the cans appeal to pilsner&rsquos audience of hockey fans who enjoy watching sporting events with a premium beverage.  lukás novotny, brand manager for pilsner urquell, says, &ldquorexam is renowned for its innovative design capabilities and for producing personalised stand out cans, which is exactly what we required for this project. we wanted to get consumers excited about enjoying pilsner urquell, a traditional beer, whilst enjoying the traditional czech sport and rexam has achieved this.&rdquo harold moser, regional key account & sales director for rexam, says, &ldquopilsner urquell is a pioneering brand and we enjoyed working with them. we ensured that we communicated both their passion for the traditional czech sport and support of their sponsorship, as well as staying true to the brand identity. our super premium editions&trade technology always delivers to provide unique cans and we are very happy with the outcome.&rdquo
