Designed in-house by PepsiCo Design + Innovation, aims for greater accessibility and inclusivity by differentiating from traditional energy drinks.
The new design features a burst of colours seek to resonate with a broader audience of energy drink consumers by adopting a new flavour-forward look and feel.
The new look maintains the iconic star logo while introducing simplicity and a ‘universal appeal’, catering to a broader, more modern audience.
Marie-Therese Cassidy, vice president of design, Europe, said: “By seamlessly merging our iconic gold star with the refreshed Rockstar wordmark, we’ve made a lasting impact both on and off the shelf. Additionally, our team has introduced a vibrant repeating star shape, providing a visual gateway into Rockstar’s diverse world of flavours and experiences.”
