This new design for the sheba brand is completely different from the traditional way of presenting wet petfood in direct seal trays. The tray has a nice roundish organic shape and lies smoothly in the palm of the hand. Its texture is so smooth that you want to open it immediately. With its 360° printing, the tray offers much larger surface for marketing and communication purposes which automatically distinguishes the product from traditional trays printed only on the lid and positions it as a premium offer. Due to this high quality printing and the new opportunity to differentiate from the others to the shelves, the sheba essence brand has many advantages to catch the customer&rsquos attention.
