beautystat.com, which is the prominent online beauty community for makeup and skincare reviews, has been featured in the article of new york times that ran online as well as in print on october 24th25th. in the article, titled even beauty items face the aging process, the founder of beautystat.com and cosmetic chemist, ron robinson, discussed the skincare industry and how the simple routine efforts like handling, storage, and packaging affects the effectiveness of the beneficial ingredients such as glycolic, retinol, and vitamin c. lack of many preservatives in the skincare products these days has brought on the topic of how to increase a product&rsquos shelf life. even the skincare business has caught on to the issue by segregating components in the way of packaging. by having a product&rsquos design that carries the ingredients in two different sections, the product is left being bacteriafree and at its paramount effectiveness. however, robinson feels that this too is all a marketing trick. according to him, it is a more of a visual cue. the consumer carry away is two products in one. so, it must be offering two benefits. robinson went on to clarify that despite expiration dates, extending the life of these products is very easy. he suggested that instead of storing them in a bathroom, a customer can store them in a cool and dry place. a bathroom is likely to be humid, hot, and wet. furthermore, instead of using a finger, if a customer uses a cotton swab or an applicator, can decrease bacterial contamination. robinson ended the article with the last helpful reminder which says that if a product is separating, smelling unusual or has changed its color, then it is a sign of stopping its application. a reader can learn further about how to increase the lifespan of the skincare products by going through the entire article. beautystat.com, which is a nyc tech startup, is an online beauty community that consists of beauty product reviews. it is also a social marketing agency for the beauty product industry. it has been featured in forbes magazine, womens wear daily, new york times, nbc and cbs news. the strength of beautystat.com is in its confined, engaged and influential 1,00,000 community, 40 million social networks and 190 blogger network reach. beautystat.com works with pr agencies, beauty brands, and retailers to connect them to the beautystat community for advertising, online pr events, and rich consumer insights. ron robinson founded beautystat.com. ron is an expert cosmetic chemist who has worked for the leading beauty companies, such as l&39oreal, the estée lauder companies, avon and revlon products. currently, ron is working as a resident beauty expert for allure magazine. source of information httpwww.sfgate.combusinessprwebarticledoyourskincareandmakeupproductshavean…
