This pack is manufactured and developed by Flex Films (USA) Inc. The mouth freshener market category is inundated with several brands, and the point-of-sale impact infused through packaging reproduction and design elements can drive impulse purchasing behavior. The Shudh Plus Ultra Mouth Freshener (no tobacco; no nicotine) artwork was given to Uflex with an objective of creating a never seen before design. The team at Uflex brainstormed design elements, and came up with a print reproduction having a combination of (1) tactile effect; (2) glitter effect; (3) embossing effect on the brand and (4) provided a combination of gold and silver anti-counterfeiting 3D embossed effect bearing the logo of the client. All these critical parameters were achieved with a combination of rotogravure, flexography, and electron beam coating using a surface printed registered application on paper with a unique combination of gold and silver hot foil stamping.
