the innovative cap was development for a new 2.5 times stronger concentrated product formula of mr. clean. fearing that consumers accustomed to the nonconcentrated formula would pour too much of the concentrated liquid into their cleaning buckets, p&g decided to develop a dosing cap that should rule out any such possibility. the smart liquiddosing cap uses a timer mechanism activated by one squeeze of the bottle. the system dispenses the product and, at the same time, moves a small piston forward to cleanly shut off the product flow as soon as the prescribed dose has been dispensed. consumer simply inverts the flexible plastic bottle, squeezes, and the cap consistently autostops product flow when proper dosage is measured, avoiding overuse of product, giving consumers the same premeasured amount of cleaner with each squeeze. source httpbestinpackaging.com20140726interactivebottlecaps
