The smurfit kappa cheestrings onshelf pack is made from 100 natural recycled materials. It has been designed using moisture resistant solid board to withstand the challenging retail environment of the chilled aisles. The secondary packaging format also includes a crashlock base, commended by the major multiples as it intuitively collapses providing easy disposal during shelf replenishment. This onshelf packaging is an essential communications tool and this has definitely helped the product to achieve the allimportant presence at pointofpurchase. Smurfit kappa corby&rsquos packaging design combines high impact graphics with strong visual appeal and a practical design application.