Since 1984, the McCormack family has nurtured crops on their cherished ancestral farm with a profound dedication to harmonising age-old farming wisdom with state-of-the-art horticultural innovations, to provide the finest, top-quality greens and herbs to the market.
Driven by the vision of a sustainable solution, McCormack Family Farms contacted the team at Smurfit Kappa Markham Vale after discovering the water-resistant coatings video via LinkedIn, that showcased the remarkable properties of this ingenious solution.
Their goal was crystal clear: to source a water-resistant, eco-friendly alternative to their imported wax-lined produce trays.
The quest for a sustainable solution
In a market predominantly dependent on imports, Ireland’s leading Herb and Leaf Grower sought an innovative alternative to their current wax-lined produce trays. They wanted to find a local solution that would reduce their carbon footprint (no more imported packaging from Spain) and provide a 100% sustainable alternative to wax-lined and PET coatings that made their current packaging unrecyclable.
Crafting the perfect waterproof coated produce trays
Smurfit Kappa’s challenge was to engineer a supremely resilient, corrugated cardboard produce tray, capable of withstanding moisture and preserving the tray's contents. The Markham Vale site were able to achieve this through their pioneering waterproof coating, flawlessly post-printed to perfection.
The waterproof coating applied to the fresh produce trays represents a versatile solution, seamlessly blending environmental responsibility with practical functionality. It's not just biodegradable; it also bolsters the packaging's durability, safeguarding the produce within and maintaining its freshness.
Moreover, these coatings reduce the need for supplementary packaging materials such as plastic bags or wrappers, promoting an environmentally friendly and efficient approach to packaging produce.
As consumer research indicates, an astonishing 78% of consumers call for businesses to embrace greater environmental accountability (National Retail Federation). With this in mind, the waterproof cardboard produce tray tailor-made for McCormack Family Farms not only excelled in moisture resistance but also surpassed sustainability standards.
Even with its waterproof coating, the packaging retained its full recyclability, seamlessly aligning with the expectations of environmentally conscious consumers.
The outcome: exceeding expectations
Upon receiving and thoroughly testing the samples, McCormack Family Farms wasted no time in reaching a verdict. They promptly placed orders for two lines of these cutting-edge trays. However, the benefits didn't end there. With the adoption of this moisture-resistant packaging, McCormack Family Farms cemented its dedication to sustainability, elevating its brand image and enhancing its reputation.
Moreover, by eliminating the necessity for imports from Spain, the solution has made a substantial contribution to reducing transport costs and decreasing their carbon footprint.
"Our partnership with Smurfit Kappa Markham Vale has revolutionised our packaging approach. Their remarkably robust water-resistant paper packaging solution stands as a testament to innovation that upholds our commitment to sustainability." - McCormack Family Farms.
The future of packaging
The collaboration between Markham Vale and McCormack Family Farms serves as a beacon for other businesses, highlighting that recyclable, waterproof coatings are achievable for all kinds of coated packaging needs.
The partnership also offers compelling proof that, with the appropriate strategy, businesses can simultaneously ensure product safety, champion sustainability, and elevate their brand image.
